Sprite
New Era
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This piece is a creative manifest that incites a change of habits to take care of the planet. It features famous latin american influencers as spokespersons for the movement.
The themes addressed are the reduction of plastic bag use, the elimination of plastic bottles, the use of biodegradable packages, and the collection of litter.
The main goal for this project was to present the moral side of Gen Y in a fresh and relevant way.
Watch the ad:
Client: Sprite | Agency: Virtue | Production Company: The Maestros | Creatives: Bruno Mendizábal y Geraldine Salcedo | Executive producers: Enrique Nava, Gerardo Salas | DP: Leslie Montero | Production Design: Micaela Urrutia | Editor: Juan Fontana | Original Music: Diego Westendarp & Fernando Esteban