Kraft
Family is who you share with
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To bring about this joyful and colorful commercial, I took inspiration from the aesthetic in Martin Parr’s photographic works.
The idea was to portray contrasting realities and homes in the life of Chilean families: from a small cabin in the Andes to a classic grandma home in the Ñuñoa neighborhood.
Watch the ad:
Client: The Kraft Heinz Company | Agency: 1984 | Production Company: The Maestros Chile | Creative: Felipe Mañalich | Executive producers: Enrique Nava, Gerardo Salas | DP: Flavio Morales | Production Design: Ale Ortiz | Editor: Just Edit It | Original Music: Rodrigo Mardones