Coca-Cola
Closer than we think
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This commercial shows how Mexicans are the best at making friends. It follows the rhythm of All Together Now by The Beatles and is narrated in its spanish version by famous actor Eugenio Derbez.
To add a realistic texture, I took inspiration from latin american photojournalistic images.
The archive material that appears in the commercial is taken from family films shot in Super8 format during the 50s and 60s in Mexico.
Watch the ad:
I worked with dear friends and coworkers throughout this project. I think the joy within the piece reflects this!
Client: Coca-Cola | Agency: Grey | Production Company: The Maestros | Creative: Humberto Polar | Executive producers: Enrique Nava, Gerardo Salas | DP: Miguel Zetina | Production Design: Connie Martínez | Editor: Daniel Balleza